I help coaches turn ad spend into real revenue.

Paid ads, email automation, and sales funnels — built for coaches and course creators who are done guessing at growth.

See the results

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₦40M+
Revenue generated for clients
~$25,000+ USD
3.3x
Average ROAS across campaigns
₦3.30 back per ₦1 spent
6%
CTR achieved (industry avg: 0.9%)
6.6× above benchmark
3,626+
Paid registrations generated
Across 2 verified campaigns

Results-first. No fluff.

I’m Shittu, the growth strategist behind Rakwave Marketing Solutions. I work with coaches, course creators, and knowledge-based businesses who need more than brand awareness — they need conversions.

My approach is simple: paid ads that fill your pipeline, email sequences that nurture and convert, and funnels that do the selling while you focus on delivering transformation.

Every campaign I run is built around one metric — your revenue. Not impressions. Not likes.

Meta & Google Ads
Email Automation
Sales Funnel Strategy
Ad Copywriting
Campaign Analytics
Content Strategy
Lead Generation
Social Media Mgmt

The work. The numbers.

Two campaigns. Real clients. Every metric verifiable.

Financial Jennifer · Fintribe
Personal Finance Coach & Community Founder · Nigeria’s largest women-only finance community
1-Month Campaign
The challenge

Financial Jennifer wanted to more than double the number of paid workshop registrations compared to her 2024 January cohort — using paid ads rather than relying solely on her existing audience of 140,000+ followers. The campaign had a ₦11M ad budget and needed to deliver measurable revenue, not just reach.

What I built
Meta Ads campaign
Sales funnel setup
Ad copy & creative strategy
Audience targeting
Conversion tracking
Campaign results
₦37M
Revenue generated
~$23,450 USD
3.37x
ROAS on ₦11M spend
~$6,960 ad spend
3,626
Total conversions
6%
Click-through rate
₦3,033
Cost per acquisition
~$1.92 USD

Ayanime Edem
Business & Life Coach · Program Launch Campaign
2-Week Sprint
The challenge

Ayanime had been growing organically and wanted to scale registrations into a new coaching program (priced at ₦50,000 / ~$32) using paid ads — moving from slow organic reach to a faster paid acquisition engine in a tight two-week window on a ₦1M (~$633) budget. The goal: generate enough registrations to prove the paid channel was viable before scaling.

What I built
Meta Ads campaign
Sales funnel setup
Cold audience targeting
Retargeting flow
Registration page optimisation
Campaign results
₦3.05M
Revenue generated
~$1,930 USD
3.05x
ROAS on ₦1M spend
~$633 ad spend
61
Paid registrations
₦50k product (~$32)
2.3%
Click-through rate
₦16,393
Cost per acquisition
~$10 to sell a $32 product

Core services

Everything your marketing needs — in the right priority order.

01
Paid Ads (Meta & Google)

Campaign strategy, audience building, ad copy, creative briefs, A/B testing, and ongoing optimisation. I run ads that make back more than they cost.

02
Email Marketing & Automation

Welcome sequences, nurture flows, launch campaigns, and broadcast emails. Your email list is your most valuable asset — I help you work it.

03
Sales Funnel Building

Landing page copy, lead magnet strategy, opt-in flows, and thank-you sequences. A funnel that converts cold traffic into paying clients.

04
Ad Copywriting

Hooks, headlines, body copy, and CTAs written to stop the scroll and drive action. Copy that sounds like your brand, not a template.

05
Content Strategy

Content calendars, platform strategy, and written content that builds authority and supports your paid campaigns.

06
Analytics & Reporting

Weekly performance reports with plain-English explanations. You always know exactly what your money is doing and what we’re doing next.

Choose your growth tier

Monthly retainers. Ad spend billed separately. All packages include onboarding and a 14-day performance guarantee.

Starter
The Launch Accelerator
For coaches ready to start selling with ads
$1,000 / month

Ready to fill your program?

Book a free 30-minute discovery call. I’ll audit your current marketing, identify the biggest growth lever, and tell you exactly what I’d do — no obligation.

Book a discovery call
Send me an email